Startup Accelerator

About our Accelerator

Startup Accelerator is a Virtual Accelerator  founded  in 2019.Startup Accelerator is Africa’s largest community of startups, founders, innovators and creators. We bring like-minded yet diverse individuals together to connect, learn, teach, help, build, and belong. We do this daily through our startup program, collaborations, online events, facilitating access to markets, facilitating access to finance, providing entrepreneurship education and hosting flagship conferences. Our Programs are supported by an International  virtual toolbox and online Platform, Growthwheel which helps startups and growth companies build their businesses through a simple action-oriented process-one that stays true to the way most entrepreneurs think and work. We have a virtual presence in 17 countries in Africa

Entrepreneur behind the startup Accelerator

Startup Accelerator was founded by a South African Entrepreneur, Business Coach & Futurist Ngoako Ashley Rasebotsa in 2020 after seeing a lot of startups going out of business due to COVID-19.Before founding Startup Accelerator he worked as an Executive in the Financial Services Industry in  South Africa.


Our Ethos



Giving startups in Africa the education, opportunities and access they need to build, grow and scale their businesses.



We believe in making friends, not contacts. We believe in giving, not taking. We believe in helping others before helping yourself.



We partner with Startups and Corporates to ensure sustainability of Startups through the programmes.

Supporting Startup Success

Our solutions

Accelerator programme

Join our Accelerator Programs

Why Startups Fail?

According to Forbes Magazine, Todays Startups operates in an increasingly dynamic environment and has to continuously adapt to the rapid changes that occur in technology, customer needs and market conditions, which few startups seemingly are prepared for. Forbes Magazine has developed a list of three reasons why  startups typically fail.

1.      Starting for the wrong reason

2.      Insufficient Capital

3.      Improper Planning

 Our solutions support Startups to Succeed at our Startup Accelerator we provide support to Startups to mitigate against them failing. We offer comprehensive solutions to Startups to support them on their journey to success

Startup Accelerator Program

Back in 2019, Startup Accelerator Program set out to create a 4-month long accelerator program for early-stage startups in Africa. We have most recently redesigned our program offering where startups can choose to be part of our program for a minimum period of 6 months and maximum period of 3 years.

Enterprise and Supplier Development

We execute enterprise and supplier development(ESD) programs on behalf of corporates and Public Sector Entities.

Business Brokerage Services

Business Valuations
Facilitating Selling of Businesses
Facilitating Business Acquisition Loan
Access to Markets
Access to Business Development Support
Access to Finance

Benefits of our Program


Founders who’ve gone through our program tell us the Startup a Business community is extremely valuable.


We have a diversity of experienced and the best Coaches and Mentors from various industry sectors

Hands on Support

We’ll work together on your business and product strategy, growth metrics and investor pitches.


You’ll have access to 1,000+ founders, 200+ mentors and our own staff. Thanks to our massive network.

Funders / Investors

Being a Startup Accelerator company will validate your business, and our network will help you access funds.


Startup Accelerator brings a wide variety of experts focused on marketing, culture, startup accounting.
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"They always say that time changes things, but you actually have to change them yourself.”
Andy Warhol

contact us to set up a Consultation

Our services are offered nationally